10 Year Anniversary of Imatic Technologies Limited, we are well-known software development house headquartered in Tanzania. In year 2021, the company has marked its 10 Year Anniversary celebrating digitization and transforming business industries. The company also runs #GoDigital campaign to promote the digitization in the country. Established in 2011 in Tanzania, ITL has since expanded its services to Kenya, Zambia, Rwanda, Zimbabwe and Malawi with a decent market share in each through its innovative use of cloud software services.

With special interest in the insurance industry, the company has contributed significantly to insurance companies across the market in creating better, more efficient broker connectivity and premium payments. Unlike other international markets, where every insurance Company has their own portal to connect with their insurance broker, ITL and its flagship platform “Smart Policy Platform” has created a robust insurance ecosystem, whereby insurance brokers on a single sign-on can perform real-time policy booking with any insurance company. The success of the platform lies in the relative lack of any real, workable alternatives in the countries that ITL operates in. But, for Tanveer, Smart Policy Platform wasn’t about merely addressing a hole in the market it was about offering a ‘best in class’ service that went beyond the expected. In this, ease of use was paramount: the platform is connected with the payment gateway to facilitate the customer in paying the insurance premium over mobile, master card, visa card or bank deposit directly to the insurance company. Moreover, as it is online, the policy is issued instantly without any delays, with the platform connecting to the heterogeneous insurance company system. A key indicator for ITL’s success lies in a single impressive statistic, as Tanveer explains.

“The platform has achieved 100% insurance market penetration in Tanzania and has revolutionized the way insurance is sold in the country.”

Crucially, the Smart Policy Platform provides both B2B & B2C capabilities to the insurance market, which enables insurance companies and insurance brokers to sell insurance over portals, websites, Mobile Apps & USSD, offering a vital opportunity to tap directly into the micro-insurance space. The company has also launched Africa’s first ‘‘Unified Business Platform for SMEs called “SmartERP”. Ultimately, this platform has big aspirations to leverage established cloud technologies to take advantage of mobile computing, Artificial Intelligence and Big Data to help organizations to monitor and control their processes, with the goal to make them more efficient and compliant. The SmartErp is companies most aspiring product that will promote the #godigital campaign transforming SMEs from manual operations towards digitization. All in all, ITL has a bright future ahead of it indeed, driven by Tanveer’s ambition in the African market. “We are passionate in building business ecosystems with the use of cloud technologies, that will not only bring various stakeholders together but will also empower them to best serve their customers in a cost-effective way”